We all love YouTube because it’s nothing like television! Mostly because it’s free and open to anyone who wants to voice their opinion and share their talent with a worldwide audience.
For most video producers out there, YouTube isn’t just a unique platform for saying whatever you want when you want, but also a wonderful opportunity to make a living. So, if you own a channel, produce or star in videos, you surely know that, by linking ads to your channel, you took a major step towards securing a considerable revenue, based on the number of views.
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However, this came to an end on the 6th of April 2017, when the Google-owned video sharing platform made the official statement in a blog post with regards to the YPP (YouTube Partner Program) policy change. The new policy sets a 10,000-lifetime views milestone before YouTube will begin to run ads on your channel.
In a nutshell, if you want to continue making money from ads as a young professional creator on YouTube, make sure your channel passes the 10k views threshold.
And there’s more.
If your videos are not advertiser-friendly, your channel will be in violation with the new guidelines.
What does that mean?
Next time you feel the urge to post sexually suggestive videos, use inappropriate language or display extremist behavior online, YouTube will penalize you through the “bad behavior” algorithm.
Many youtubers were very unhappy that YouTube has been rethinking the new monetization process without even letting them know they were losing money! Some of them managed to appeal the decision and regained monetization for their channel.
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“After a creator hits 10k lifetime views on their channel, we’ll review their activity against our policies. If everything looks good, we’ll bring this channel into YPP and begin serving ads against their content.”
The new measure aims to boost transparency with regards to its video monetization by detecting channels impersonating others, where original material is re-uploaded by those who want to gain revenue from it. Even though this might seem an out of the blue decision, the move is intended to protect the activity of the original video uploaders, as well as to give advertisers more power over where they appear on YouTube. Prior to this, global marketers like A & T, Verizon, Johnson & Johnson, including the British government, pulled their ads from the popular video platform because they were associated with videos that promote terrorism or homophobic content.
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The new YouTube demonetization policy will continue to let videos generate ad revenues while users are being evaluated to make sure no YouTube policy is being violated.
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Given this absolutely enormous amount of data uploaded every day, it becomes an absolute necessity that YouTube exercises a degree of control over what is posted and how you will be able to interact with that content. As such, if you upload pirated or spammy content, as well as extremist or offensive videos of any kind, YouTube will proceed to block the ads from your channel.
This, however, is merely intended to help channels who promote original and appropriate content to keep up with a large number of video spam. Thus, with its new advertising policy, YouTube will also be able to determine if your channel respects the community guidelines and advertisement policies. The new policy will direct revenue towards those uploaders who like to play a fair game and who provide high-quality video content, thus discouraging the uploading of stolen or inappropriate content.
Could this mean the decline of the insanely popular online video service?
Before we jump to conclusions, we should remember that YouTube is within their rights to choose what content to promote. It is also safe to say that it will continue to be the main platform for any users who wish to monetize their original video content by paying them less.
In conclusion, online users who want total liberty in choosing what videos to upload while monetizing their content as before will either have to adapt their content to respect the platform’s guidelines or find other forms of monetization for their channel.
In other words, the new ad policy does not influence the ability of ingenious content creators to continue sharing amazing videos, hopefully preventing our favorite online video platform from turning into conventional TV.